Adventures in social marketing
You might remember a story from a few years ago that involved lots of activist-y types going berserk over an Urban Outfitters shirt that said “Voting is for Old People.” I thought it was funny — and I wanted one of those shirts — but the tut-tutters of the youth-vote movement got UO to stop selling them, so convinced were they that this was the one ironic-message shirt whose advice young people would take literally.
Now the old people have a joke (or something) of their own: AARP this week unveiled a website at dontvote.com (short for “Don’t vote until you know where the candidates stand on the issues”).
AARP must have thousands of employees. Nobody saw this idea and said, “hey, wait a minute, you guys…”?
DontVote.com. For real.