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Monthly Archives December 2007

One hundred dollars!

The previous post is embarrassingly full of errors: the Times’ website doesn’t normally have ads in that sidebar position or in a banner under the newspaper’s main logo. Still, as I said in my partial correction in the update to the post, the ad is impressive anyway. But in the interest of pushing incorrect information [...]

Posted 18 December 2007 by Will § Observations ‡ Comments (1) °

Advertising is interesting to me

I captured the image above while watching a new PC/Mac ad from Apple on the New York Times home page this morning. Advertisers buy space like this in coordinated ways all the time. But for this ad, John Hodgman and Justin Long actually interact with the sign in a way that makes sense given their [...]

Posted 14 December 2007 by Will § Observations ‡ Comments (1) °

Ad wizardry on Web 2.0

Facebook’s News Feed — the front-page stream of updates about my friends’ relationships, movie tastes and weekend plans — includes advertisements intended to be “more relevant and more interesting” to me, based on my interests and personal information. Since I’ve voluntarily provided Facebook with my name; age; location; book, movie and music tastes; and other [...]

Posted 02 December 2007 by Will § Observations ‡ Comments (1) °