Ad wizardry on Web 2.0
Facebook’s News Feed — the front-page stream of updates about my friends’ relationships, movie tastes and weekend plans — includes advertisements intended to be “more relevant and more interesting” to me, based on my interests and personal information. Since I’ve voluntarily provided Facebook with my name; age; location; book, movie and music tastes; and other personal stuff, Facebook’s advertisers have a great opportunity to sell me things I’m likely to want.
Here’s what I got today:
Facebook knows I was born in 1982, so I can’t possibly relive the 1960s. I guess there are still some bugs to work out.
Steffen Pifquirl K. wrote:
Yeah, but they probably also know you act like a 60-year-old man.
Posted on 27-Dec-07 at 10:18 am | Permalink